Philosophy

Our philosophy is simple: Engineer and introduce the highest grade strings and make them available at an affordable price. With plans of having Genesis available in every tennis outlet worldwide, the world of strings will be taken to new heights. In the future we are hoping to expand into other string offerings and as a result Genesis will be viewed as a new vision, a new approach, and a new generation. We invite you to try our products and experience the difference! With Genesis strings, you will rise to glory but most importantly, “Play Like You Mean It™.”